Natale è un periodo unico e per festeggiarlo al meglio abbiamo voluto dedicargli un’edizione speciale della nostra Zuppa di Lenticchie, sia nel formato single-portion and double portion.
Tradition and innovation are two profoundly important concepts for Euroverde Società Agricola, and for the launch of this special edition, we wanted to combine them with a common thread: on the one hand, by highlighting the unique characteristics of a traditional soup, and on the other, by creating digital graphic communication for social media and the website that evokes the embroidery effect.
Tradition and innovation, sewn together
The restyling in Limited Edition It concerns Lentil Soup, a traditional comfort food featuring a typical holiday ingredient, a symbol of abundance and never lacking on Italian tables during this period. At the base a deep red colour on which gold-coloured decorative elements stand out: una grafica elegante e immediata per ricreare al meglio l’atmosfera di calore del Natale.
A classic available in two sizes to make this period even more unique: the single-serving 350-gram version to treat yourself to a warm moment just for you and the double 620-gram serving to share with whoever you want.
Communication develops on two fronts, on the one hand a special graphic of the pack and on the other a communication characterized by an embroidered effect style, revisited in a digital key, with classic elements such as Santa Claus and the snowman and elements reminiscent of lentil soup, such as its ingredients and bowls of steaming soup.
Our wish, point by pointOur wish, point by point
In Bontà di Stagione crediamo che ogni ricetta meriti un’attenzione particolare. Per questo motivo abbiamo cucito un nuovo modo di raccontare la nostra Zuppa di Lenticchie: un’edizione unica che unisce tradizione, estetica, praticità e un pizzico di magia. Un filo rosso che attraversa dicembre e che porta con sé un augurio speciale:
Buone feste da Euroverde Società Agricola.
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