Christmas is a unique time of year and to celebrate it in the best possible way, we wanted to dedicate a special edition of our Lentil Soup to it, both in the format single-portion and double portion.
Tradition and innovation are two profoundly important concepts for Euroverde Società Agricola, and for the launch of this special edition, we wanted to combine them with a common thread: on the one hand, by highlighting the unique characteristics of a traditional soup, and on the other, by creating digital graphic communication for social media and the website that evokes the embroidery effect.
Tradition and innovation, sewn together
The restyling in Limited Edition It concerns Lentil Soup, a traditional comfort food featuring a typical holiday ingredient, a symbol of abundance and never lacking on Italian tables during this period. At the base a deep red colour on which gold-coloured decorative elements stand out: elegant and immediate graphics to best recreate the warm atmosphere of Christmas.
A classic available in two sizes to make this period even more unique: the single-serving 350-gram version to treat yourself to a warm moment just for you and the double 620-gram serving to share with whoever you want.
Communication develops on two fronts, on the one hand a special graphic of the pack and on the other a communication characterized by an embroidered effect style, revisited in a digital key, with classic elements such as Santa Claus and the snowman and elements reminiscent of lentil soup, such as its ingredients and bowls of steaming soup.
Our wish, point by pointOur wish, point by point
At Bontà di Stagione we believe that every recipe deserves special attention. That's why we have sewn a new way to tell the story of our Lentil Soup: a unique edition that combines tradition, aesthetics, practicality and a touch of magic. A red thread that runs through December and brings with it a special wish:
Happy Holidays from Euroverde Agricultural Society.
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