The 20th edition of Marca by BolognaFiere 2024, held on Jan. 16 and 17, recently concluded.
A regular event for all players in the large-scale retail sector that once again broke records this year with its more than 20,000 visitors and 18% growth over the last edition.
Euroverde for the second year in a row took part in this unique event, getting in touch with different Italian and foreign realities.
But not only that, this event was in fact the perfect opportunity to introduce two new products: the tasty Pappa al Phomodorus and the crisp salad 4 Seasons Julienne with Arugula.
La Pappa al Pomodoro kicks off the new line Bontà Regional which will focus on recipes from the Italian culinary tradition, a real cultural and social background to be enhanced and disseminated.
In a colorful and elegant guise, this traditional Tuscan recipe is ready to make a name for itself and win everyone over with its simplicity.
La 4 Seasons Julienne with Arugula is instead the Bontà di Stagione-branded novelty in the fresh salad segment. This new crisp, light salad is perfect for eating any time of day, thanks to its ingredients: curly endive, carrots, red radicchio, iceberg lettuce and arugula.
The Marca trade show once again proves to be an important and essential event for creating working synergies at the opening of the new year, and again this year it was an excellent time to introduce Euroverde's bontàs.
