On Thursday, November 30, at the industry special "Beyond Fruit and Vegetables" organized by Mark Up at the Manzoni Theater in Milan., we at Euroverde will be guests with our staff and a dedicated tasting corner.
The traditional appointment for the national fruit and vegetable system, now in its 18th edition and edited as usual by Roberto Della Casa, is an operationally useful tool for institutions and companies in the sector.
The meeting focuses on the transformation of fruits and vegetables from commodities to affordable luxury products, i.e., how to qualify this commodity category beyond price competition to bring it into the sphere of foods desired by an ever-widening public because they are of great perceived value at a cost that is attainable for many. An approach that already has many success stories in fashion, technology and design, but also in the food sector. A train that fruit and vegetables has, for now, largely missed but that it can recover, on the strength of its extraordinary excellence, however, only by changing the parameters in the construction of value, focusing everything on history, tradition and flavor. The report will try to highlight how to do this, With the usual in-depth operational coverage of issues and analysis of successful case histories: the real novelty will be that for the first time, in addition to food, it will enter the world of fashion, fashion and automotive, directly involving international influencers in the splendid setting of Milan's Teatro Manzoni, a stone's throw from Via Montenapoleone, where talking about luxury is customary.
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