In recent years, the competition has expanded into the category of fresh ready-made meals, so it is essential to be able to differentiate oneself by always offering innovative products that easily stand out on the shelf.

Euroverde's strategy goes in this direction and is emphasized with the launch of the Protein Goodness, a ready-to-eat meal mix that will be in distribution starting in the first week of January under the Bontà di Stagione brand name and is attention-grabbing with sleek black packaging that highlights the colors of the dish.

Read the full article by Italiafruit News.