Euroverde sets its sights on Protein Goodness and lands in the South: 'IV Gamma, zero margins'

Among the most visible stands in the latest edition of Macfrut was that of Eurogreen, which put the spotlight on the line "Protein Goodness, Launched last November and now expanded: high-protein ready meals 100% vegetable with which the company aims to bring a breath of innovation by approaching market share from those seeking high-protein references without sacrificing taste and modern dietary requirements such as the absence of gluten and animal products.

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