Euroverde agricultural company launches innovative line of protein ready meals "Protein Goodness"
"Protein Goodness," this is the name of the new line of 100% vegetable high-protein ready meals with which we aim to bring a breath of absolute innovation to the world of Italian fruit and vegetables.
The official presentation was held on November 30 during the 23rd edition of the FRUIT & VEGETABLES 2022 SPECIAL, which was held at the FICO EATALY WORLD convention center in Bologna; a traditional event where the Italian Fruit and Vegetable industry meets to discuss the latest national and international trends.
With this new line, we think we can approach a large share of the market, which is looking for products with high protein content, without sacrificing taste, and modern dietary requirements such as the absence of gluten and animal products.
Initially, the offering will consist of five recipes: Pumpkin and Carrot Protein Velouté, Zucchini, Pea and Edamame Protein Velouté, Whole Grain Protein Polenta, Legume and Vegetable Protein Soup, Curry Rice and Vegetable Protein Nuggets.
The positioning and launch of the new line was handled by RBA Design, which followed the company from the earliest stages of the new project, highlighting in all aspects of communication the unique value of the brand: from the earth to the table. A catchy copy, 'Discover the strength that comes from nature' immediately enhances the value of the product and the story that has always accompanied the company. This is combined with vibrant, colorful graphics that highlight dishes and ingredients and bring the consumer into the world and cuisine of Euroverde.
Communication activities include the development of social channels, an advertising campaign carried in major BtoB magazines, and presence at sporting events and fairs, with the aim of making the most of a culinary project that comes from the wisdom of our agriculture.
Bontà di Stagione is always ready to accept, the challenges that the market proposes. We have done so in the past and will continue to do so in the future, quality and innovation are concepts that do not frighten us, and in fact distinguish us.
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