Euroverde launches innovative line of protein ready meals "Protein Goodness"
"PROTEIN GOODNESS" is the name of the new line of high-protein 100% vegetable ready meals, a breath of fresh innovation in the world of Italian fruit and vegetables.
SPECIAL FRUITS AND VEGETABLES:
The official presentation was held on November 30, on the occasion of the 23rd SPECIAL FRUIT & VEGETABLE 2022, at the convention center in FICO EATALY WORLD Bologna.
Euroverde is launching this innovative line at the traditional event where the Italian fruit and vegetable world meets to discuss the latest national and international trends.
With this new line, we think we can approach a large share of the market that seeks high-protein products, without sacrificing taste and modern dietary requirements, such as the absence of gluten and animal products.
Initially, the offering will consist of five recipes: Pumpkin and Carrot Protein Velouté, Protein Velouté of Peas Zucchini and Edamame, Protein Wholewheat Polenta, Protein Soup of Legumes and Vegetables, Curry Rice and Vegetable Protein Nuggets.
RBA DESIGN:
The positioning and launch of the new line was handled by RBA Design. The agency followed the company from the early stages of the new project, highlighting the brand's unique value: from the land to the table.
An eye-catching copy "Discover the strength that comes from nature" immediately enhances the value of the product and the company's story. This is combined with vibrant graphics and brings the consumer into the world and kitchen of Euroverde.
Communication activities include the development of social channels, an advertising campaign carried in major BtoB magazines, and presence at sporting events and fairs. The ultimate goal is to make the most of a culinary project that comes from the wisdom of our agriculture.
Bontà di Stagione is always ready to accept the challenges that the market proposes; we have done so in the past and will continue to do so in the future. Quality and innovation are concepts that do not scare us and, on the contrary, set us apart.
Discover the full and revolutionary range!
https://bontadistagione.it/categoria-prodotto/bonta-proteiche/