Yesterday Wednesday, July 10, the ceremony of the Brands Award, the prestigious initiative organized and promoted by Mark Up and Gdoweek magazines that every year rewards the best consumer brands and this year honored Bontà di Stagione with the New Entry award for the launch of the Pappa al Pomodoro.
New Entry is the section of Bran
ds Award to which products launched on the market in early 2024 can be nominated, and to win the award in the category Freshly Prepared Dishes was the colorful and tasty Pappa al Pomodoro inaugurating the new line Regional Goodness., inspired by recipes from the Italian culinary tradition. This novelty takes its inspiration from the Tuscan recipe: a few simple ingredients, tomato, basil and bread croutons come together to create a unique and genuine flavor.
The package contains a 300-gram portion and can be prepared in 3 minutes in a microwave or pot.
A colorful and stylish graphics, characterized by the distinctive red color of the new Bontà Regionali line. Other distinguishing elements of the packaging are the profile of the recipe's region of origin, in this case Tuscany, images of the ingredients, and a photo of the dish prepared by Bontà di Stagione's chefs.
The restyling project
This innovation is part of the broader project of restyling the Fresh Ready Meals line, which began with the launch of the Bontà Summer in April 2024. Seven summer references revamped in look, with a new naming and new recipes with the aim of being instantly recognizable on the shelf, thanks also to impactful graphics.
The New Entry award is the result of the constant work and passion that Euroverde puts into every aspect of production every day.
A recognition that is a confirmation of the goodness of the path of renewal of the image of Bontà di Stagione packs undertaken with the new Summer Bontà and that will be completed during 2024.
