A new look for our Bontà di Stagione brand line of single-portion ready meals, designed with the aim of making it instantly recognizable, with a view to strengthening brand awareness and loyalty.

Our brand identity does not change, but we believe that the search for a greater personalization of each individual receptacle through color will allow them to be strongly identified, certainly increasing the shelf recognition of our products, fostering, over time, the loyalty process of our future customers.
In the wake of the renewal process that started in conjunction with the past edition of Cibus 2018 with the restyling of Summer Monoportions, Cereal Harmonies, "Briose" our julienne-cut IV range salads and the launch of the new Bio Bontà di Stagione line (IV and V range products from organic farming), the month of October will mark the completion of this change.

From the time of the switch between seasonal assortments, autumn/winter soups and velvety soups will also gradually change clothes.
New look, always the same goodness, is a slogan that we like because it makes explicit in a few words the company policy that has contributed, in recent years, to our success: the desire to innovate and propose new solutions but always paying the utmost attention to the quality and taste of our products, the naturalness of the raw materials used, and the search for the highest level of service towards the end consumers.

Plan advertising
In support of the entire range of monoportions, and especially the new restyling of the winter references, the month of October saw the launch of the a new communication campaign which will affect the industry's major B2B publications and specialized online news services, a sign that the company is thus continuing with its pro-brand investment strategy.