Audi FIS Ski World Cup 2022: Bontà di Stagione unveils new Protein Goodness line
Again this year, as in 2020, the beautiful town of Sestriere hosted the women's leg of the Audi FIS Ski World Cup 2022. A weekend of full immersion in the world of competitive skiing. This world event attracted on the slopes of the "Vialattea" ski area thousands of fans and curious people ready to see the athletes challenge the snow, in the Giant Slalom and Special Slalom.
An event strongly supported by a large number of sponsors and partnerships: including in their own right those of Euroverde and Bontà di Stagione.
Inside the Promotional Village, set up behind the finish grandstand, Bontà di Stagione's booths stood out among the others because of the large crowds of enthusiastic tourists and sportsmen who waited in line patiently to be able to sample free products from our premium line. Particularly popular among them were the lentil soup, Tuscan soup and the brand new vegetable and legume protein soup.
Introduced the innovative Protein line:
The Sestriere ski event was also chosen to present to the public the 5 new references that make up the innovative line of Ready Meals "Protein Goodness". The new line, branded Bontà di Stagione high-protein 100% vegetable. With this new line, we think we can approach a large share of the market that seeks high-protein products without sacrificing taste and modern dietary requirements such as the absence of gluten and animal products.
A spectacle of sport and taste at a high level that made this Piedmont weekend unique with at least 30000 people who in the span of 48 hours reached the highest municipality in Italy to enjoy the event. The entire Euroverde team with great dedication and effective teamwork managed every aspect and despite the frigid temperatures did not get caught unprepared by any unforeseen event.
